Samara again! Before Krylya Sovetov vs CSKA we worked at Samara Arena once more. A QR code appeared on the scoreboard, and the stands formed a pre-match light performance with phone flashlights.
Each new launch gets viewers used to taking part: the more familiar the mechanic, the more people join the show. Detailed engagement numbers from this match and comparisons are in our analytics article. Comparison with drone shows is in the article Drone show alternative.
