Before the cup match Krylya Sovetov vs Orenburg, fans at Samara Arena became part of a pre-match light show. A QR code appeared on the scoreboard, viewers opened the page in the browser and raised their phones with flashlights on.
- Scan the QR code on the stadium scoreboard
- Tap “Start” on the page that opens
- Raise the phone with the flashlight when the teams come out
It was the first launch at a stadium. Technically everything worked as planned: ultrasound controlled the flashlights and travelled across the stands. Around 550 people joined out of 4500 in the arena.
For a first time the effect is solid: live it looked better than on camera. To involve more people, the next launches will add prize draws and get viewers used to taking part in flashlight shows. More about the format – on the Sport page.
