At Nikolay Grinko’s concert the audience’s flashlights flickered to the music and became part of the number. The hall turned into a living light set controlled from the stage.
The audience’s flashlights were synced to the rhythm of the music.
The climax of the concert featured especially beautiful effects.
After the show each viewer saw a promo in the browser with a call to subscribe to the artist’s social networks. There was also sponsor advertising, and such materials had high conversion rates. More about the concert show format. Comparison with wristbands like Coldplay is in the article Wristbands like Coldplay.
