An article titled “Sport 2026: the end of the logo era” argues that banners no longer work and brands need to embed into the user experience through smartphones.
Static banners at events work weaker and weaker: the viewer looks at the phone, not at the boards. It pays for brands to embed into the user experience rather than fight for attention on the stands.
A flashlight show gives the viewer a new experience and, right after it, delivers a promo integration straight into the browser of every participant. How it works in practice is covered in the article about ads in the browser right after the show. That is a measurable contact, not a banner for show.
P.S. The article itself is clearly AI-generated and full of clichés, but its point holds: the viewer’s attention has long been on the phone.
